The videogames industry is on the rise. Over the past few years, more and more entertainment platforms have placed their bets on videogames. Today millions of people use them not only in dedicated systems like computers, consoles and handhelds, but also in systems created for different purposes altogether (mobile phones, TV, internet).
Videogames are the pastime of millions of people of every age today. It's just their way of taking a break from the daily drag and relaxing in their spare time. Videogames have lately become a huge marketing medium to convey simple and amusing ads that leave a trace in a video player's experience by leveraging experiential marketing techniques.
Esimple develops 2D and 3D videogames playable on various platforms:
Web games are online videogames developed to play directly from the main browsers (internet explorer, firefox, safari etc.); they are simple to use, even by tech shy people, and require no installation, just a small plug-in: Adobe Flash for 2D applications and Unity3D for 3D applications. Web games can be connected to databases to create dynamic systems which make it possible, for instance, to memorise scores or customise users and environments.
Web games also provide multiplayer systems through dedicated servers for multi-user videogames, which allow interaction among connected p
Alongside web games, esimple also develops stand-alone video games installable on the main platforms (Apple Mac OS X, Windows Xp and Windows Vista).
The main feature of these videogames, besides their high graphics quality, is that they can be distributed, either by downloading them from the web or through CDs, DVDs and USB keys, and played even offline.
MMO is the acronym of "Massively Multiplayer Online Game” (MMO or MMOG)". MMOs are PC games capable of supporting hundreds or thousands of players connected simultaneously and played exclusively on the Internet.
These games are typically set in large-scale virtual worlds and allow players to compete with other users by interacting with people connected throughout the world.
MMOs are typically for people who have lots of spare time on their hands. They have no pre-established purpose, since users can build up the features of their character and persistently compete with other users.
MMOs are developed by using appropriate multiplayer servers to support a massive number of users connected simultaneously. Their development opens up interesting prospects on a huge market, with successful platforms such as World of Warcraft or Eve Online. Esimple develops MMOs playable directly through the main web browsers, and also as stand-alone applications for Mac or Windows.
Over the past few years, an increasing number of brands have resorted to videogames (or advergames) to spread their ad messages or develop their brand awareness and generate traffic towards mainly consumer-oriented websites.
Advergames are intended to capture, through simple though appealing games, the attention of users who become more brand aware in a non-invasive and especially enjoyable way.
Esimple invests in the research and development of new solutions for these videogames, used as advertising vehicles for companies, through a new form of amusing and emotional marketing.
Car races, shooters, platform and puzzle games are just some of the examples that can be developed by using the 3D graphics and web-based systems created by Esimple.
Over the past few years, online gambling has become one of the lead industries on the web. Many people use online casino platforms every day.
Esimple develops unique engines for 3D virtual casinos playable through web browsers. User interaction and freedom of movement have boosted this industry to unprecedented levels, and represent an extremely important advantage to attract new users and stand out from the scores of applications already on the market.
Esimple’s 3D casino engines are usable directly from the browser, are compatible with Windows XP, Vista and Mac OS X (there are currently very few gambling platforms that run on Apple computers), and are expandable with new games and functions.
Esimple creates both the outside structure and halls inside the casino, including the games (poker, blackjack, slot machines, roulette, baccarat, etc etc). The whole system can be managed through a dedicated back office.
Online videogames are basically intended to attract new users in an amusing and enjoyable way. These activities can come alongside marketing initiatives developed to award prizes and discount-offering coupons. Esimple creates 3D prize-winning games through both random winning algorithms, and ability tests with rankings and records saved in databases. 3D graphics allows the creation of any kind of game that can be embedded into pre-existing websites, which makes it possible to build on previous visibility and interface with the user database.
Esimple, together with specialised companies in the industry, can also see to the legal and bureaucratic aspects of prize contests.
